I QUIT: WHAT REALLY GOES ON AT APPLE

I’ve just escaped the Apple institution. I’ve sent in my resignation, and fled down its bright white corridors curated by crass colourful pictures of iPhones past. I handed in my security pass and in return I was able to re-claim my creativity, individuality and free thinking from the secure Apple cloak room.  Finally now, for the first time in two years, I feel light, creative and inspired. I am again an individual with my own creative ideas, perceptions, values and beliefs. It may take me a while, but from what I believe – I’m now able to express such beliefs again. I am no longer part of the collective  iCult machine whose dirty, worn-out, greasy and naive internal mechanisms of bullying, harassment and mind-games push out shiny and polished iPhones every year. I AM FREE It is ironic that one of the world’s largest companies and one that prides itself on innovation, creativity and ‘breaking the mould’, operates on such soul limiting entrenched dogma. It’s an organised boys club where perception is valued over substance and tenure over talent. I spent two years in the Apple camp managing customer service improvement for their technical support contact centres and out of the fifteen plus years working in this industry I’ve never witnessed so many bizarre and unprofessional things, only some of which I have time to touch on here.

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