Last year, LinkedIn announced that anyone (not just people deemed as “influencers”) could publish on its blog platform, allowing every professional the opportunity to get his or her voice and work out there on the web.
Publishing on LinkedIn has many benefits (career counselor Lily Zhang wrote a great article about this), including being able to really engage with your audience and having the opportunity to have your work promoted to a wide readership.
However, like any sort of creative outlet, writing on LinkedIn is a lot easier said than done. You can’t just draft any old thing, slap it up there, and expect it to boost your career. You have to put some care into it. And while some of the same rules for writing good blog posts apply to writing good LinkedIn posts (communications expert Alex Honeysett has some tips on that here), there are a few special things you have to keep in mind.
After taking a stab at the platform over the past few weeks, I’ve discovered several important steps to successful LinkedIn posting.
1. Pick a Purpose—That Furthers Your Personal Brand
Unlike other publications, which often have topic guidelines or restrictions, being able to post your own content on LinkedIn gives you the freedom to write about whatever you’d like. But unlike a personal blog, you’re not setting up a theme for yourself from the start. In my experience, this can be a blessing and a curse; if you’re not careful, your posts will end up seeming random, and your followers won’t come to know you as an expert on any given topic.
No comments:
Post a Comment