Each year, the LEGO Foundation holds its “LEGO Idea Conference.” It is an invitation-only event and I am fortunate to be on the guest list. The LEGO Foundation hosted me, along with about 300 leaders in the field of play, education, learning, and international development for three days in the LEGOLAND Hotel and Conference Center in Billund, Denmark. In playful all-day working sessions—often with bricks and mini-figures in our hands—we concentrated on identifying barriers to systemic problems in global education and on imagining playful solutions.
The name LEGO, a contraction of the Danish phrase “Leg Godt,” literally means “play well.” And the company is devoted to the importance of play. “Our idea has been to create a toy that prepares the child for life—appealing to its imagination and developing the creative urge and joy of creation that are the driving forces in every human being,” said Godtfred Kirk Christiansen (son of LEGO’s founder) in the 1960s while he was president of the board and the owner of the company.
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